![]() ![]() The format offers a simple and quick 3-step user experience. Ads display via a banner containing a short title and a call to action below your in-stream ad. YouTube TrueView for Action Form Ads are available for in-stream ads on the YouTube mobile app. Watch the video below for a sneak peak of the new YouTube Form Ads and for a brief intro to the format by our CEO Matt Wheeler. Users don’t need to leave the YouTube app to complete the form and marketers don’t need to create a designated, mobile-optimised landing page in order to collect customer data. YouTube Form Ads allow advertisers to collect lead information in a short in-line, pre-filled form. YouTube Form Ads are a new ad format optimised for seamless lead generation and better conversion rates. What are YouTube TrueView for Action Form Ads?
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